Latest Google PR Update

The latest Google Pagerank (PR) update seems to have finally settled down and can now be taken as updated. It has taken a couple of weeks for the results to become permanent and those that have seen positive changes can be happy and start to prepare for the next one which will probably be in another 3 or 4 months.

It would seem that over the last couple of years, Google has decided to update PR on a much less frequent basis. Gone are the days when PR was updated every month and along with it, the spamming which had obviously become too much.

Google have, as do the other search engines, a duty to their customers (those of us that perform web searches) to return relevant searches and so when people just bowl in and stick up a new site with hundreds of incoming links, something had to be done to stop such rapid rises to internet search engine fame. So whilst it isn't the best thing from the point of view of a web developer, the future still bodes well for those of us that simply want to put up new web sites with relevant, regularly updated content.

So it's now time to start thinking about the long term and getting those sites up ready for the next PR update.