You win some, you lose some...

We've just had another Google Toolbar Pagerank (TBPR) Update and it's one of them where you just have to accept the rough with the smooth. I've noticed very few gains among our sites and in general, an all-round loss. Even though we've done our usual hard work in increasing the rankings.

From time to time, Google has to check everyone back a peg or two. As the Google Pagerank (PR) only goes up to 10, there comes a time where the 10s remain 10s and everyone else has to relatively go down a little. Otherwise we'd end up with lots of PR10s, PR9s and the like, etc.

But it's not all bad news. It keeps you on your toes and makes you realise it isn't just about Google PR. It's all about getting people to your site and ultimately, selling your products.

Time to start work again in time for the next one - whenever that may be...